As the story goes - there was a group of people that found it extremely difficult to be able to drink a good cup of pure tea which not only tasted great but consisted of pure/natural ingredients. Therefore, this group decided to make “A Pure Cup of Good Tea” which was similar to pure tea they desired , and they decided to establish a milk tea shop they liked..
Due to their near-paranoid pursuit for pure tea, there seems to be a “Holy Land of Mike Tea” in the hearts of the founders and the team is on the pilgrimage road (Note: The word “朝” in “朝圣” and “朝茶” is “pilgrimage”) thus the brand was named “朝茶TSAoCAA”